Privacy Policy

Effective as of March 21, 2016

This Agreement constitutes the entire understanding between the Companies and you concerning the subject matter hereof and supersedes all prior agreements and understandings regarding the same.

Our Commitment to Privacy

Your privacy is very important to us. To better protect your privacy, the Companies provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

The Information We Collect

This notice applies to all information collected or submitted through HEART – Health Education And Risk Test™, START – Sports Training And Readiness Test, or through other aspects of your use of the Companies’ “Wellness Program.” The types of personal information collected consists of: Name, Address, Email Address, Phone Number, Whether You Smoke, Your Alcohol Consumption, Whether You Eat Red Meat, Frequency and Duration of Exercise, Whether You Weight Train, Whether You Have Back Pain, Blood Pressure, Waist Circumference, Height, Weight, and Body Mass Index. We also may take your photograph or make audio or video recordings of you during your assessments, which you have agreed we will own and may use as we see fit.

Your health information is not linked to the personal information you provide during registration.

Your health information is stored in de-identified form on a separate server, and is only used by the Companies in aggregate with other users of the assessments. This means that the information will be stored in a matter that does not permit the identification of a specific individual without extraordinary effort, and your right to privacy is retained. This information is solely owned by the Companies, and by acceptance of our Terms and Conditions, you acknowledge and waive all rights to such information. The Companies may disclose or sell your information to other parties, including but not limited to sponsors, researchers, commercial entities and third party service providers of the Companies.

The Way We Use Information

We currently use the information you provide about yourself to, among other things, provide you with HEART and/or START scores, representative of your risk factors for cardiovascular disease based on the information that you provide to us, as well as to design a customized workout program. We use return email addresses to answer the email we receive and communicate with you about the Companies’ products and services. We may use your image when we show you your HEART or START score and may also use your image or recordings of you on the website or in other marketing and promotional materials. As stated above, we reserve the right to use, including sell, the information to our affiliate, subsidiaries and third- parties in other ways as we see fit.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site, and identify certain functionality of your web browsing software.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.

Log Files

As is true of most Websites, we and the third party tracking services we use gather certain information automatically and store it in log files. This information includes your internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, administer the site, track users’ movements around the site and also to gather demographic information about our user base as a whole.

Service Related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature.

Links to Other Sites

This Website may contain links to other sites that are not owned or controlled by the Companies. Please be aware that we, the Companies, are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Website that collects personally identifiable information.

Public Forums

We may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information.


We also may post customer testimonials/comments/reviews on our website, which may contain personally identifiable information. If you wish to request that your testimonial be removed, you may do so by contacting us at

Service Providers

We use other third parties such as an email service provider to send out emails on our behalf. When you sign up for our services, we will share your personal information only with that company as necessary for the third party to provide that service.

Legal Disclosure

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Website.

Business Transitions

In the event the Companies goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred.

Our Commitment to Data Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

Our Commitment to Children’s Privacy

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information from those we actually know are under 18 for sales purposes, and no part of our system is specifically structured to attract anyone under 18.

HIPAA at the Companies

As per the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), we use SSL encryption to protect the information of patient information in our software.

Changes to this Policy

We may update this privacy statement to reflect changes to our information practices. If we make any material changes, we will notify you by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Retention of Your Information

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

We use this procedure to better safeguard your information. You can correct factual errors in your personally identifiable information by sending us a request that credibly shows errors. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

How to Contact Us

Should you have other questions or concerns about these privacy policies, please send us an email at